Social media usage needs to be backed up by a well-devised strategy, but how do we know if everything is running accordingly with business objectives and goals? That is where social analytics comes along to act like a live compass, help us move in the right direction and realise pitfalls and potential success. VV Digital asks the right questions only to find the right answers. We transform progress by helping you make informed decisions, gain consumer insights, understand conversation on a topic and identify competitor activity. The process of measuring brand activities, audience engagement and other aspects that improve tactics and campaigns will reveal the footsteps your business needs to come closer to better revenue, sales, growth and most importantly, happier customers.