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Consumers are constantly looking on social media for the real story about your brand. A quality website is great, but small businesses need to influence conversation and build potentially global audiences. How? By harnessing the power of social media! No longer just for people wanting to connect and share with friends, social media is a significant tool digital marketers utilise to improve brand identity, exposure, relevancy and increase leads. The prospective to truly connect and build relationship and trust with your audience is a vital advantage small businesses shouldn’t miss. Establish a social strategy that fits your brand, create the content, ensure your accounts are active and responsive, and turn your followers in to paying customers.